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Success Stories > Virtual Road Show with Punch

Virtual Road Show with Punch

The Background

One of Canada's premier life insurance companies was looking for a new approach to itsannual road show.  In addition to profiling its investment managers, it secured a well-known international expert for a key-note presentation.

The Challenge

The expert was available for one day only, including travel time to Canada.  Pulling together a large enough audience to justify the effort and costs would be difficult in any single location.

The Solution

The virtual road show took place in 18 cities across Canada, attracting an audience of approximately 2,000.  Presenters were live to an audience of 400 at Toronto's Carlu and via broadcast to the other 17 locations.  

The keynote was a hit and so were the investment managers who gave participants key insights into the investment market and their individual investment style.