Success Stories

Latest News

  • February 4, 2011
    What will the proposed PRPP look like?
    Canada's Finance Ministers have agreed on a 'framework' for the proposed Pooled Registered Pension Plan, but a lot of work still needs to be done ...
    Find out more
Success Stories > Thought Leader Branding

Thought Leader Branding

The Background

Corporate Governance is a strategic practice area for Deloitte Canada.  The firm has a rich history of providing clients with useful information and seminars, both live and via the internet, through its Centre for Corporate Governance.

The Challenge

Deloitte was looking to cement its brand as a key thought leader in the fast changing corporate governance sphere.  

The Solution

Since 2003, the firm has worked with BCN.tv to deliver the Directors' Series, Canada's premier live corporate governance seminar-based training series.  The powerful programming and great speakers ensure its offices across the country can offer high quality seminars to their clients.  Partners from these offices participate alongside the clients, allowing them to build valuable relationships.

Following each broadcast, the seminar is made available through video-on-demand, drawing an audience to Deloitte's website.